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The Mobile Phone Market Explodes
Nov 20,2006 00:00
by
admin
In the early 1990s, the market for mobile phones was exploding—particularly in Europe, which (unlike the U.S.) was unburdened by multiple, competing cellular standards. If you’re an American who has never been to Europe, it’s difficult to envision how pervasive mobile telephony is in that region. As an example, while just 26% of Americans had cellular phones in 1998 (according to Merrill Lynch), 48% of Swedes and 58% of Finns were talking via cellular—and many of them were completely replacing their traditional landline phones with cellular services. When everybody and their neighbor has a cell phone, the market for mobile phone accessories also becomes quite significant. Of these accessories, particularly popular is the portable headset, a convenient accessory that makes it easier to carry on long conversations without having to hold a phone to your head for extended periods of time. The problem with using a headset with a mobile phone, however, is the connection—in order to work, the headset has to be plugged into the handset. That means that a thin cable has to run from your head to your phone, which is awkward and annoying and a relatively serious impediment to increased headphone use. In addition, that darned wire rules out making your conversation totally hands-free; you still have to hold the phone in your hand while you talk on the headset. |