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Use of Mobile Devices
 
Use of
Mobile Devices
A study was carried out in Singapore to investigate the
extent to which mobile devices are used in e-commerce compared to fixed-network
devices. Singapore was chosen due to the fact that it has one of the highest
numbers of mobile devices users in the world. A number of factors were taken in
consideration when conducting the survey. Some of these factors included user
understanding and awareness of m-commerce, use of electronic devices, the
features available in mobile devices, and the types of information and services
accessed by different users. Some of the factors taken into consideration when
comparing mobile devices with the fixed-network devices included sound effects,
multimedia, user-friendliness of the user-interface, navigation, speed of
access, user preferences, convenience of use, security, and size of the screen.
It is also assumed that m-commerce users are computer literate, educated, and
equipped with minimum knowledge of the WAP and mobile devices. The study
involved 50 users in which 41 users responded to the survey. The other nine
targeted were not available due to overseas engagements at the time of the
study.
Frequency and
Usage of Features on Various Devices
Mobile phones: The study found that among
the 41 respondents that participated in the survey, 68% use mobile phones daily,
15% use mobile phones at least once a week, while the other 17% does not use
mobile phones at all (Table 1).
None of the respondents fell under the category of mobile phone usage of at
least once a month or more. Among the various devices that were used daily,
mobile phone usage recorded the highest percentage (68%), followed by desktop
usage (63%), followed by laptop usage, which made up 41%, and another 20% used
PDAs. "Others" usage (included pagers and digital organizers) registered 22% of
the total number of responses. It was clear that many users used more than one device, such as pagers, hand
phones, laptops, and so on.
Table 1: Frequency and Usage of All Devices
|
Frequency |
Every day |
At least once a week |
At least once a month |
Less often |
Not at all |
|
Mobile phone |
68% |
15% |
0% |
0% |
17% |
|
PDA |
20% |
0% |
0% |
12% |
68% |
|
Laptop |
41% |
3% |
3% |
7% |
46% |
|
Desktop |
63% |
19% |
3% |
3% |
12% |
|
Others |
22% |
0% |
0% |
3% |
76% |
Among those who used mobile phones daily, 40% of the respondents
used SMS and 7% accessed the Internet on a daily basis. We noticed that, apart
from the basic functions of a hand phone (i.e., providing voice communication),
users were using data communications features such as SMS and Internet. Many of
the respondents may find sending messages (as compared to speaking over the
phone) much more effective and cheaper, especially when the message is clear,
and the conversation is short. Given that the cost of sending messages is low,
and in many cases is free, for people on the move, the ability to perform simple
online transactions (e.g., trading shares and getting weather forecasts) via the
Internet with the help of mobile gadgets is attractive.
PDAs: The study found that PDAs are less used
compared to hand phones (Table 2).
Out of those who used PDAs daily, 55% cited calendaring as the most frequently
used feature, while 18% used it as a calculator most of the time. The increasing
popularity of PDAs is due to the switch from the manual recording of
appointments on paper to using PDAs. PDAs provide multiple functionalities, such
as calculations and recording of appointments. PDAs have been rather popular
among the respondents simply because they can find a combination of features,
such as calculators, address books, and games. Only 9% of the respondents used
the Internet daily on their PDAs, which indicates that the Internet is still not
the most popular feature used in PDAs. One of the possible reasons could be that
such Internet features may not be available in the PDA models they are using, or
the users are simply not aware of such feature. Other features specified by
participants were scratchpads, spreadsheets, and notestakers on PDAs.
Table 2: Frequency and Usage of Features for
PDA
|
Frequency |
Every day |
At least once a week |
At least once a month |
Less often |
Not at all |
|
SMS |
9% |
18% |
9% |
0% |
64% |
|
Infrared |
9% |
45% |
0% |
18% |
28% |
|
Calendar |
55% |
18% |
9% |
9% |
9% |
|
Games |
9% |
18% |
9% |
27% |
6% |
|
Internet |
9% |
18% |
0% |
0% |
72% |
|
Calculator |
18% |
45% |
9% |
9% |
18% |
|
Others |
0% |
0% |
0% |
0% |
0% |
Laptops: Laptop usage, on the other hand, seems
to be more popular. The study found that 41% of the respondents use laptops
daily, 3% use them at least once a week, another 3% use them at least once a
month, 7% less often, and 46% do not use the
laptop at all (Table 3). The
feature that recorded the highest daily usage rate by those surveyed (92%) was
the Internet, and the next most-used feature was e-mail (80%). With the Internet
and e-mail being the most desired features for laptop users, a similar trend as
that of the desktop is shown. We expected such similarity because laptops and
desktops provide basically the same functions, except for the fact that laptops
are portable.
Table 3: Frequency and Usage of Features for
Laptops
|
Frequency |
Every day |
At least once a week |
At least once a month |
Less often |
Not at all |
|
E-mail |
80% |
4% |
0% |
4% |
8% |
|
Infrared |
4% |
6% |
8% |
20% |
52% |
|
Calendar |
28% |
12% |
4% |
20% |
36% |
|
Games |
4% |
0% |
8% |
36% |
52% |
|
Internet |
92% |
0% |
0% |
4% |
4% |
|
Calculator |
4% |
20% |
4% |
52% |
20% |
|
Others |
12% |
8% |
0% |
8% |
72% |
Desktops: Desktops are still the most popular
platform for accessing the Internet. The study found that 63% of those surveyed
use the desktop daily, 19% use the desktop at least once a week, 3% of the
respondents use the desktop at least once a month, 3% use it less often, and
only 12% do not use a desktop at all (Table 4). This shows that the desktop is the second
most-used device as compared to the mobile phone. This is inevitable, as
desktops are still the essential and conventional devices used in the office and
at home. Out of the 63% who use the desktop daily, 75% access e-mail and 49%
access the Internet daily. On a weekly basis, 27% and 9%, respectively, will
access the Internet and e-mail. Besides e-mail and the Internet, the other
features used and specified by respondents are word processors, spreadsheets,
programming, and games.
Table 4: Frequency and Usage of Features for
Desktop
|
Frequency |
Every day |
At least once a week |
At least once a month |
Less often |
Not at all |
|
E-mail |
75% |
9% |
6% |
6% |
3% |
|
Calendar |
15% |
15% |
6% |
39% |
25% |
|
Games |
12% |
27% |
15% |
30% |
16% |
|
Internet |
49% |
27% |
12% |
6% |
6% |
|
Calculator |
15% |
12% |
9% |
40% |
24% |
|
Others |
3% |
0% |
0% |
3% |
94% |
Use of Internet
on Various Devices
Use of the Internet on the desktop had the highest number of
respondents (64%), followed by the laptop (37%), and then the mobile phone (12%)
(Table 5). In terms of user
preference of devices in accessing the Internet, users still prefer to use the
desktop 69%, followed by laptop 39%, then mobile phone 3%. This shows that the
desktop is still the preferred device for daily use of the Internet.
Table 5: Frequency of Usage of Internet on Various
Devices
|
Frequency |
Every day |
At least once a week |
At least once a month |
Less often |
Not all all |
|
Mobile phone |
12% |
0% |
0% |
0% |
88% |
|
PDA |
7% |
2% |
0% |
0% |
91% |
|
Laptop |
37% |
5% |
0% |
5% |
53% |
|
Desktop |
64% |
15% |
7% |
2% |
12% |
|
Others |
0% |
0% |
0% |
0% |
0% |
Table 6 shows that
the main purpose for accessing the Internet for most of the respondents is
e-mail (90% of the respondents), followed by online news (85% of the
respondents), and online shopping (46% of the respondents). This shows that
e-mail became an essential communication tool. Internet news and online shopping
are getting more popular. The less-preferred online services include accessing
for online games (21% of respondents), restaurant/hotel reservations (18% of
respondents), flight schedule checking (33% of respondents), as well as booking
airlines or entertainment (28% of respondents).
Table 6: Purposes for Accessing the
Internet
|
Purpose of use |
Number of respondents (%)
|
|
Participate in chat room or news group |
33 |
|
Access e-mail |
90 |
|
Conduct finance or banking transactions |
41 |
|
Shop |
46 |
|
Obtain stock quotes and purchase |
38 |
|
Look for news |
85 |
|
Look at advertisements |
38 |
|
Look for jobs |
44 |
|
Access music/movie clips |
41 |
|
Book airline or concert/event/movie tickets |
28 |
|
Make restaurant/hotel reservations |
18 |
|
Obtain movie listings |
36 |
|
Play games |
21 |
|
Check flight schedules |
33 |
|
Check weather |
31 |
|
Others |
10 |
Other reasons for accessing the Internet besides those mentioned
above include participation in chat rooms or news groups (33% of respondents),
conducting finance or banking transactions (41% of respondents), obtaining stock quotes and purchasing (38% of
respondents), accessing online advertisements (38% of respondents), conducting
online job hunts (44% of respondents), accessing music/movie clips (41% of
respondents), obtaining movie listings (36% of respondents), checking the
weather forecast (31% of respondents), and other online services (10% of
respondents).
Table 7: Priority of Usage of the Internet on
Various Devices
|
Priority |
1 |
2 |
3 |
4 |
5 |
|
Mobile phone |
3% |
12% |
6% |
0% |
0% |
|
PDA |
0% |
0% |
12% |
3% |
0% |
|
Laptop |
39% |
9% |
0% |
3% |
0% |
|
Desktop |
69% |
27% |
3% |
3% |
0% |
|
Others |
0% |
0% |
0% |
0% |
0% |
WAP and Mobile
Devices Usage Versus Fixed Network
For those who used the WAP on electronic gadgets, half of
the respondents (50%) remain neutral with regard to the problem of navigation.
However, the majority of the remaining half (33%) found no problem in navigating
the Internet using mobile devices. The study also found that the majority of the
respondents (50% of the WAP users) prefer to access the Internet via the
desktop. Only 17% of the users preferred otherwise. Reasons pertaining to user
interface, convenience of use, security, user-friendliness of user-interface,
and speed of access, probably explain such a preference.
In terms of convenience, 33% of the respondents agreed that
accessing the Internet via WAP and mobile devices is more convenient as compared
to desktops and fixed networks. Another 33% remain neutral, while 34% disagreed.
This indicates that the wireless network is more convenient for users to use to
access information. On the other hand, 91% agreed that they do not have a
problem navigating the Internet through fixed networks using a desktop. This
indicates that respondents are more comfortable navigating the Internet using a
desktop. Probably, WAP developers could find the points that desktop users are
comfortable with and improve navigation on the mobile devices.
On security issues like how to secure the WAP compared to fixed
networks, 50% of respondents were neutral, while 17% agreed, and 33% disagreed
on whether security is an issue in accessing the Internet. The majority of
respondents, 47%, strongly agreed, and 39% agreed that security is an issue on
the Internet. This pointed to the need for WAP developers and implementers to
improve on the security so as to attract WAP users or even non-WAP users to use
wireless technology for accessing the Internet. However, the majority of
respondents (61% of the respondents) remains neutral regarding whether using a
desktop network to access the Internet is more secure. Of them, 6% strongly
agree, 25% agree, and 8% disagree. This indicates that users are still more
inclined toward the thinking that using a desktop network to access the Internet
is more secure.
With regard to user-friendliness of WAP and mobile devices, 66% of
the users agreed that user interfaces are not friendly and are hard to use on
mobile devices. Only 17% agreed that the user interfaces are friendly, while the
remaining 17% were neutral. This suggests that a lot of work needs to be done to
improve user interfaces on mobile devices. On the comparison of the speed
acceptability for Internet access through WAP and fixed networks, 33% of the
respondents agreed, while 33% disagreed. This shows that users at this stage are
not much worried about speed. This may be due to the fact that WAP and mobile
devices still have limited functionality, and users do not see the need for
faster services. With regard to respondents' opinions on the need for further
software development to improve WAP and mobile devices services, 66% agreed.
This shows that a lot of work still needs to be done to meet the users'
needs.
The designs of the different electronic gadgets are taken
into consideration as well. Most of the respondents, 56%, agreed that the size
of the screen on mobile devices is still not acceptable. The larger percentage
that disagreed found that the screen size on mobile devices imposed many
restrictions on the functionality and the user-interface. There are, however,
33% of respondents who think that the screen size is an issue, and they can live
with it. The majority of those surveyed 59% did not agree that the sound effects
on mobile devices are acceptable. They all indicated that further improvement is
needed. This is the same with multimedia capabilities, in which 71% agreed that
mobile devices are yet to catch up with those available on desktops and fixed
networks.
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