Assessing the Market Potential of Network-Enabled 3G M-Business Services
Mats Samuelsson, M-B Networks, USA
Nikhilesh Dholakia, University of Rhode Island,
USA
Copyright © 2004, Idea Group Inc. Copying or
distributing in print or electronic forms without written permission of Idea
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Abstract
Argued in this chapter is that the key
differentiators of m-business comprise a set of the experience/function
parameters that set m-offerings apart from e-business. "Network-enabling" of
m-business by taking advantage of new network-based services that can seamlessly
handle many of the service features can add great value to m-business offerings.
In network-enabled m-business, business adopters and their end users in the
field are freed from the burden of constantly dealing with the challenges of
designing, redesigning, configuring, integrating, upgrading, troubleshooting,
maintaining, and billing for m-service offerings. A constellation of m-business service offerings that could take
advantage of new network-based services is presented. Finally, an approach is
suggested to add value and differentiate m-service offerings so that they
continue to remain profitable.
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