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Disruptive Technology

From Figure 4, we see that newer disruptive technologies are being adopted in shorter intervals. [14]

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Figure 4: Technology Adoption Rates

Contrasting the adoption rate for the Internet seen in Figure 4, in Table 7, we see that wireless narrowband communications took significantly longer to reach 50 million users.

Table 7: Wireless Narrowband Adoption Rates

Year

1984

1986

1990

1994

1995

1996

1997

1998

1999

2000

2001

2002

Subscribers

0.085

0.265

5.3

24.2

33.8

44

55

69

86

109

127

144

Sources: Statistical Abstract of the U.S., ITU, CTIA.

This lag in wireless narrowband adoption rates was principally due to the relatively high fees carriers charged end users, limiting this market to only business users for a significant period of time. However, from 1997 to 2001, after the introduction of the "Digital One Rate" plans, subscriber growth exploded from 55 million subscribers to over 120 million. This adoption rate for narrowband wireless should indicate to the carriers that the significant driver in this market might also pertain to the broadband wireless market. Clearly with computer and Internet usage growing as rapidly as it is, a properly priced mobile/portable wireless access medium would likely be appealing to many subscribers (see also Table 8).

Table 8: Important Worldwide Trends and Indicators

Category

1990

1991

1992

1993

1994

1995

1996

1997

1998

1999

2000

2002 Est.

Main telephone lines (millions)

520

546

574

606

645

692

740

794

848

906

970

1115

Mobile wireless subscribers (millions)

11

16

23

34

55

91

145

214

319

472

650

1000

Personal computers (millions)

120

130

150

170

190

230

260

320

370

430

500

670

Internet users (millions)

2.6

4.4

6.9

9.4

16

34

54

90

149

230

311

500

Source: International Telecommunications Union, 2000 (www.itu.org).

[14]Christensen, C. (1997). The innovator's dilemma. Harvard Business School Press. This book provides excellent insight into the realm of disruptive technologies and demonstrates how they can quickly appear and capture entire markets. Note that the book is misnamed. It is actually not the innovator's dilemma, but everyone else's.


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